In each episode, Lemonis meets with business owners from across the country whose companies are at a crossroad and need to make impactful changes. Struggling with tough decisions and looking for direction, he assess their prospects and pick one business in the hope that they will all make a profit. As they address extraordinary challenges together in a revealing behind-the-scenes journey to success, they will benefit from Marcus\u2019 candid instruction and business know-how in an effort to seek an investment.
Marcus works with a headstrong business owner who’s holding back the fitness studio he and his wife created by getting stuck in the day-to-day tasks – working in the business, not on it. With cash running out and pressure mounting, if something doesn’t change, they could lose their dream of franchising.
Jazz Audio has been in the car accessory and installation business for more than 35 years, but old-school ways of operating the store have led to upset employees, a broken process, and outdated products. It’s up to Marcus to step in and guide them to where they want to be, which includes a surprise deal Marcus has never done before.
The owner of a bougie dog grooming business has spent three million dollars in less than two years, while her employees are being held back from reaching their true potential. Marcus must convince her that throwing money at a problem will not fix a bad location, a flawed business plan, and poor management. Her employees will be the ones who suffer most if she must close the doors.
The owners of a thriving gourmet popcorn business are at a crossroads when it comes to scaling. With differing opinions, no clear leader, and a lack of a unified business strategy, they turn to Marcus for answers. Marcus facilitates a deal that could turn their venture into a booming success – and makes his biggest offer of the season.
Marcus works with a DIY tie-dye party shop that has big dreams of franchising, but the potential for a partnership unravels in a heated clash with the owners. When Marcus circles back to a houseplant business he previously turned down, he’s reminded that trusting his instincts might have been the right move all along.
Owners of a boutique ice cream shop who recently closed their doors turn to Marcus for direction. Though resistant to change, Marcus shows them how to reimagine their business and provides a strategy to get them back on their feet with opportunities they could only dream of.
Marcus meets ex-lovers turned business partners who run a high-end sweatshirt, t-shirt, and hat lifestyle brand. As he attempts to reverse-engineer their chaotic operation and untangle the truth behind their feelings for each other, he realizes the greater risk may be that they’re cutting corners in the design of their quality garments.
A passionate business owner is ready to realize her dream of expanding her Italian cooking school and specialty market. But excess inventory, a backwards process, and no work-life balance are stalling her growth. Marcus brings a new strategy to her process, a new focus to her product, and an offer she never sees coming.
